Architectural Journalism & Criticism Organisation is founded by architect Pappal Suneja to spread awareness about this subject and sow the seeds of inspiration to explore and to write about Architecture and allied fields. As per the curator, Journalism & Critical Appreciation in Architecture must have an immediate connection with the trending techniques. Our prenominal existence in the moment of time is not merely enough to amount for the utterance of spoken or written of the present. The architectural writings serve as reflections at a future day and it needs to be taken ahead at the forefront. We need more of Architectural Writing because all reality is an act of perception; and until there is a perception of happening, it hasn’t happened yet.